April 2026 - Roc2Roc Event - Virtual
The La Crosse - Rochester is teaming up with the Rochester, NY Chapter to bring you a virtual event.


Communication Negotiation Tactics: Turning Conflict into Collaboration
Negotiation isn’t just for boardrooms; it’s part of everyday leadership. Whether you’re managing stakeholders, project teams, or clients, the ability to defuse tension and influence outcomes through effective communication is critical.
In this engaging and interactive session, Jeff Massett, VP of PMO at Sports Illustrated Tickets, brings negotiation strategies from FBI hostage negotiator Chris Voss’s 'Never Split the Difference' into the world of project management and leadership. You’ll learn techniques that transform difficult conversations into productive dialogue.
Jeff blends real-world corporate experience with powerful communication principles giving attendees practical tools to build trust, reduce friction, and achieve win-win outcomes in their professional and personal interactions.
Learning Objectives:
- Discover how emotional intelligence drives influence more effectively than logic alone.
- Learn how to build rapport quickly, even in tense or high-stakes conversations.
- Master the power of “no” to shift control and uncover hidden objections.
- Practice calibrated questions to remove hostility, provoke thought, and reveal true motivations.
- Understand how tone and delivery can de-escalate conflict and increase cooperation.
Tickets
$15.00 Virtual Non-Chapter Member
$10.00 Virtual - Chapter Member
$10.00 Virtual - Student